Running a business comes with countless responsibilities, and protecting your brand name is one of them. Unfortunately, scammers are becoming more sophisticated, targeting business owners with fake legal threats related to trademark filings. A recent example is a suspicious email claiming an urgent trademark issue for Innocent Michael. This blog will break down how to recognize trademark scams and how you can protect your business.
Recognizing a Trademark Scam
Trademark scams often appear legitimate but are designed to pressure business owners into quick decisions. Let’s examine some red flags in the recent email received by Innocent Michael Network Inc.
1. Urgency and Threatening Language
Scammers commonly create a false sense of urgency. The email demanded a response within 24 hours or threatened legal action. Legitimate law firms provide clear timelines but avoid aggressive, high-pressure tactics.
2. Unknown Law Firm
The email was sent by “Noble TM Filers,” a name that does not appear to be linked to any recognized intellectual property law firm. Authentic legal firms have a verifiable history and reputation.
3. Suspicious Email Domain
The sender’s address was [email protected]—a domain that raises suspicion. Reputable legal entities typically use professional, verified domains, not generic or unfamiliar ones.
4. Unprofessional Communication
Legitimate legal notices usually include formal documentation, reference numbers, and official logos. This email lacked any official documentation or direct references to the Canadian Intellectual Property Office (CIPO).
5. Use of Basic Hosting Services
The email was routed through Hostinger, a hosting provider frequently used for mass email campaigns and sometimes by scammers. Established law firms typically use secure, dedicated servers.
Why Scammers Target Businesses
Scammers target business owners because they understand the value of brand protection. They use tactics like:
- Fake legal threats to pressure quick responses.
- Unauthorized trademark solicitations demanding payment for unnecessary services.
- False renewal notices asking for fees to “renew” a trademark that doesn’t exist.
Small businesses and startups are especially vulnerable because they may not have in-house legal teams.
How to Protect Your Business
1. Verify Trademark Claims
If you receive a legal notice, do not respond immediately. Instead, check with the official trademark authority. In Canada, visit the Canadian Intellectual Property Office (CIPO) to verify claims. In the U.S., check with the United States Patent and Trademark Office (USPTO).
2. Consult a Trusted IP Attorney
Work with a verified intellectual property attorney for any trademark filings or disputes. Avoid responding to unsolicited offers or threats from unknown firms.
3. Register Your Trademark
If you haven’t already, formally register your business name. A registered trademark protects your brand legally and makes it easier to defend against fraudulent claims.
4. Report Suspicious Emails
Forward suspicious emails to fraud monitoring agencies. In Canada, report to the Canadian Anti-Fraud Centre at [email protected]. In the U.S., use the Federal Trade Commission (FTC) complaint platform.
5. Educate Your Team
Make sure your employees are aware of common scams targeting businesses. Educated staff are your first line of defense against fraud.
What to Do If You’re Targeted
If you receive a suspicious email like the one targeting Innocent Michael Network Inc., follow these steps:
- Do not respond or engage.
- Verify the sender through official channels.
- Report the email to anti-fraud authorities.
- Consult a qualified attorney for legitimate trademark concerns.
Trademark scams are on the rise, and businesses must stay vigilant. Recognizing the warning signs of fraudulent communications can save you from legal trouble and financial loss. Take proactive steps to secure your brand, and always consult trusted legal professionals when dealing with trademark matters.
Your brand is one of your most valuable assets—protect it wisely.
